Allianz Global Digital Factory Wins Dialog Award for Their Digital Onboarding Solution for Auto Insurance Customers
The “MyMobility” Allianz App delivers an excellent customer experience and improved conversion rates with personal interactive video
DARMSTADT,
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180612005381/en/
Digitization is a primary focus of the
“We build simple engaging customer experiences. In this case, it was about sparing our clients from stress when they have issues with their car. We wanted to provide them with relevant information and service offerings. Our ‘MyMobility’ App is delivering exactly that,” said Stephan Köck, Product Owner of the Motor Claims Customer Journey in
Every new Allianz client that purchases or renews auto insurance receives an email as part of their individual onboarding package. This package includes a video with the client’s agent contact details, many more personalized components, and a V-Card (electronic business card). The video summarizes the scope of coverage of their insurance policy and provides the download link to the MyMobility app. Click here to watch the video.
“The video easily conveys the advantages of the app to the clients which also facilitates future interactions between the client and Allianz - for the benefit of both parties,” explains
The advantages of the video are:
1. It explains the highlights of the individual insurance policy in an engaging way when compared to a text-based contract schedule.
2. It conveys a unique customer experience created in real time using individual client data available in the moment when the link is clicked.
3. It delivers higher download rates for the Allianz App that were not being achieved through either static videos or traditional distribution.
4. It provides measurable feedback on use and downloads.
5. It is the entry point for a wide selection of other digital offers.
6. It leads to an improved client satisfaction enabling a new direct communication channel that previously was dominated by the insurance agent.
“Having first been launched in
Click here to learn more about EngageOne Video.
About
Allianz Global Digital factory enables Allianz companies to digitize and strengthen customer ties, delivering reusable, customer-validated results. The solutions are scaled to serve the diversity of their customers across the globe. Visit
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20180612005381/en/
Astrid Schüler
Poststraße 4-6
64293 Darmstadt
06151 – 5202 208 / +49170 924 7817
[email protected]
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