YES, AGAIN: Another promotion pays off for jeweler Jeff Dennis, as safety occurs on first play of Super Bowl
By Robert Carter, The North Jefferson News, Gardendale, Ala. | |
McClatchy-Tribune Information Services |
The
After taking the opening kickoff on their own 14-yard line, the
The play came just 12 seconds into the game, the earliest that a scoring play has ever taken place in Super Bowl history.
It's the third time Dennis has come up a winner for customers with headline-grabbing promotions. In 2012, his first promotion paid off when
The next summer, Dennis offered a similar deal that would give customers their money back if an inch or more of rain fell at the
The only promotion that didn't pay off was on last fall, when the
"I was just bringing the kids back home from church when we saw it," Dennis said. "I was just hoping that penalty flag wasn't on the
(A flag was thrown on the play, but it was for illegal procedure against the
As with the previous promotions, Dennis insured against the event with Lloyd's, the centuries-old insurance cooperative that is well-known for writing policies to cover unusual events. Among the better-known policies Lloyd's has written were for
Dennis said that 401 customers had made purchases during the promotion period last week, which was hampered by by the winter storm which shut the area down for two days.
"I don't know how much money is involved, but it;s somewhere between our other two promotions," Dennis said.
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