Verizon teams up with Chute Gerdeman to transform the retail experience
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In pursuing this transformation initiative,
An integral part of the transformation was the recent opening of the 9,000+-square foot destination store at Mall of America. The high-energy store is less about product than it is about lifestyle, as the state-of-the art, interactive and hands-on digital experience helps consumers understand how technology can impact their lives.
Chute Gerdeman's concept at The Mall of America Destination store features mobile lifestyle zones that provide devices, accessories, and apps to better connect to one's lifestyle. This transformation is about more than selling phones – it's about experiencing a more robust mobile life. Each mobile lifestyle zone is staffed by trained specialists who invite visitors to experience families of connected smart phones, tablets, applications, gadgets and gear that can enhance their tech-savvy lives.
Verizon's collaboration with Chute Gerdeman grew well beyond the new retail design concept to include merchandise assortment, staff training, real estate planning, and other aspects of Verizon's retail business. Chute Gerdeman brought 25+ years of retail expertise to the table, spearheading the entire process, from initial strategic direction to concept design to store execution.
"The Chute Gerdeman team has been a great strategic collaborator and helped to deliver strategically sound, innovative and creative solutions for our reinvented retail business experience," said
"The Chute Gerdeman team crafted a strategy focusing on a new shopper-centric environment where interactive experiences go hand-in-hand with innovative technology merchandising," said
Interactive displays across the store provide hands-on demonstrations and memorable, sharable experiences. Training and education are core to the store design, giving shoppers the information they need to make informed shopping decisions while learning about new technology. Curated smart accessory products across the store complement Verizon's selection of the hottest smart phone and tablet brands. And the store is powered by the unparalleled Verizon network.
"This store is the first of its kind," added Highland. "Verizon has created a cutting-edge, yet accessible experience, where the store and the staff specialists speak in the language and lifestyle of the shopper, and where discovery and experiences are key. In our collective experience, no other retailer has presented familiar technology categories of lifestyle products in such a compelling manner."
"The core concept of the Smart Stores is the same as the Mall of America store," said
Adds Highland, "Verizon's bold step forward with their entire retail presence proves that physical experiences remain an integral part of any brand's multi-channel footprint. Stores matter, and in the new Verizon stores, customers can experience technology retailing in an entirely new way."
About Chute Gerdeman
Chute Gerdeman (CG) is an award-winning strategic brand and design firm. Founded in 1989 by visionary leaders
SOURCE Chute Gerdeman
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