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Another interesting aspect of the health plan inquiry data concerned the previously insured. While research by RAND suggested that the majority of exchange enrollees were previously insured, Health.Verticalize's data depicts a different story for those seeking help with health insurance during Open Enrollment. A recent sampling of approximately 40,000 of Health.Verticalize's health plan inquiries found that only 9.75% of their customers currently have health insurance or previously did. Of those with past or present insurance coverage, the insurance companies that had most frequently provided the coverage were Aetna,
eHealth, who works with Health.Verticalize to generate more consumer interest for their health plan sales, indicated that their own success with the 18 to 34 demographic has increased dramatically in recent months. According to the company, as much as 45% of their recent sales have come from the 18 to 34 demographic. Sales data that was provided by eHealth to Health.Verticalize.net reported that of the business that was referred to eHealth by Health.Verticalize, 51% was made up of consumers who are within that 18 to 34 age demographic. When expanding that age range to 18 to 44, this group was nearly 75% of the business Health.Verticalize provided eHealth.
"We're finding a much greater interest level from young adults in Obamacare insurance than on-exchange enrollment numbers reflect," said
Health.Verticalize.net is a healthcare-focused technology company that provides consumers with insurance information on Obamacare,