June 20, 2007
A 26-year veteran of the annuity and life insurance industries, Ron Essary, has introduced a new company in Overland Park, Kansas. Ideal Annuity Solutions, owned and operated by Essary, is dedicated to providing sales and marketing support to producers across the country, as well as design and marketing strategies for fixed and indexed annuities to insurance companies.
The marketing support side of the company will offer an approach that, while not unique to the industry, is often overlooked. Relationship Marketing will be the focus of agent services at Ideal Annuity Solutions (IAS). Agents can find product and commission at every web-site; but a company with experience, knowledge, a true desire to help and which will always be honest with the agent, is much more difficult to find. This is where Essary plans to focus his new company.
Leading the marketing support team is Karen Essary. Karen is a 15 year veteran of the Annuity industry, and has helped hundreds of independent agents increase their annuity sales. She offers a wealth of knowledge, hard work and dedication to agents she works with; as well as lends a variety of experience in agent services to IAS. According to Karen, “My philosophy, and that of our company is to build a relationship of trust, integrity and service that results in an Agent believing we have added value to their business. This is the way I have worked for over 15 years, and it makes what I do very worthwhile.”
Ideal Annuity Solutions is also a resource which assists insurance companies in meeting the needs of the agents who sell their products. Through his vast experience with agents in the field and insurance carrier executives, Essary is uniquely qualified to provide these services.
In creating Ideal Annuity Solutions, he plans to continue his past efforts of building and supporting the insurance industry. “I want to see both the carriers and the agents achieve success,” Essary explains. “When this happens, everybody wins—including the consumer. All it takes is strong communication and some fresh ideas. I think that’s what I can bring to the table.”
Essary began his career as an independent life insurance agent and soon after founded Creative Marketing International Corporation, one of the nation’s largest marketers of annuities and life insurance. Under his direction, this company became a billion dollar producer of annuities and life insurance. In December, Essary resigned from Creative Marketing after 22 years of serving as CEO.
Ron and Karen can be reached at 888-433-2507 or by email at [email protected].