|Targeted News Service|
Through Relay's platform, Independence has rapidly accelerated its mobile opt-ins and created an effective line of communication that helps members stay in control and make better decisions about their health care. Launched in 2013, IBX Wire puts the health information of Independence members at their fingertips via their smartphones and helps them maximize benefits, such as free nutrition counseling sessions. In less than one year, the health insurer has tripled response rates achieved through email and direct mail, and significantly increased utilization of its digital assets, including web content and videos.
Based on the initial success of this program, Independence and Relay expanded the technology to help educate and engage consumers throughout the region to understand the changes driven by the Affordable Care Act. IBX Wire provided consumers with an easy way to get more information, reach a specialist, or enroll in a health plan and improved Independence's ability to personally connect with individuals through a direct-to-consumer channel. The technology guided consumers through the plan options and allowed the health insurer to re-engage them at critical times throughout the health plan selection process.
"Mobile technology has become increasingly important in the way we get things done in our daily lives. It is also a vital component of our continued efforts to meet the evolving needs of our members," said
Relay provides the first network where brands and people can connect effortlessly for the purpose of getting things done, whether that means completing transactions, staying up to date on mission critical information, or getting the support they need. Relay connects brands and their customers through a unique, web-based communication channel that uses text messages to deliver the channel right to the customer's mobile phone. Unlike mobile apps that require downloads, weren't built for communication, and typically have low adoption, Relay gives businesses a new alternative that takes the friction out of creating a mobile connection with customers. With Relay, businesses invite customers into their own mobile channel, and customers accept that invitation with one click. Once connected, both sides have a faster and easier way to communicate that meets privacy and security standards.
Relay is a technology company that connects trusted brands with people through direct mobile communication so they can effortlessly get stuff done. We help businesses and organizations get and keep more customers by making it easy for people to interact with them. When brands and people connect on Relay, they activate their own private mobile channel designed for action. Over 1 million people every month use Relay to connect with companies within healthcare, financial services, insurance, energy, travel and hospitality. Headquartered in greater
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