Glenn Llopis Group to Release Whitepaper on Hispanics and Economic Impact on U.S. Industries; Converting Hispanic Cultural Intelligence into Consumer Engagement
PR Web |
On the heels of expanding its services and products internationally, the
As the demographic shift continues,
Further, with the total number of Hispanics in the U.S. today, 55 million people, the emergence of Hispanics as a consumer force has grown rapidly and shows no signs of slowing down; in fact, their purchasing power is expected to reach
“As Hispanics rise as consumers and business owners,” continues Llopis, who will be a featured panelist at the
Based on GLG’s proven track record consulting with Fortune 500 companies on business strategy and human capital development, the objective now with corporations is to help them capitalize on the growing Hispanic market by improving their relationships and communication with Hispanic consumers in order to influence their buying behaviors online, and leave a targeted value impression that creates customer conversions. “Increasing conversions means building brand loyalty and bolstering the Hispanic community with reassurances that their needs are being understood and addressed,” says
From a psychological and behavioral perspective, Hispanics are also one of the most optimistic groups: most believe the struggling economy has hit them the hardest, yet conversely, they have the highest hopes for the future. According to a
However, this growth is not confined just to the Hispanic consumer either. According to Forbes article, the recovery is being spearheaded by Latino – and
Whatever the industry, the common themes, which are further detailed in the forthcoming GLG whitepaper, with regards to the Hispanic community include:
• The Hispanic community is underrepresented (in the media), “unbanked” (in finance), and underserved by all industries.
• Companies need to do a better job of reaching out to the Hispanic community, targeting them with culturally-appropriate messages and language, providing education, showing care for the community beyond just selling to them, and understanding their diversity (i.e., not treating them as a single bloc of consumers).
• Hispanic consumers are fast and furious adopters of new technology, providing myriad opportunities to reach them online, via mobile devices, and through social media.
• Companies must get past preconceptions about the Hispanic consumer; those who strategize now to understand and capture this large and fast-growing market will be gaining a huge competitive advantage.
Adds Llopis, “The important take-away fact to remember is: success will come to those who embrace the immigrant perspective. Companies must not force the Hispanic consumer to see through their lens, but rather, they must adapt and seize new opportunities by looking through the lens of the Hispanic consumer.”
Beginning on
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Thought-Leadership: Amplify Influence.
Maximize Marketplace Reach and Relevancy
With thousands of individuals viewing GLG content daily around the world on Forbes,
Human Capital: Develop Authentic leaders.
Discover Identity, Impact and Workplace Value
GLG’s high-impact training programs focus on helping participants discover their authentic personal brands as leaders and learn how to leverage this to increase leadership engagement, high-performance, and contributions to the organization's mission, goals, and objectives.
Business Strategy: Create New Revenue Streams.
Opportunity is the Currency for Growth?
GLG guides corporations’ business development and strategy requirements to most effectively and efficiently see and profitably seize marketplace opportunities previously unseen - and opportunities that your competitors don’t see at all.
Read the full story at http://www.prweb.com/releases/2014/03/prweb11640148.htm
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