Ford, Zipcar Bring Future of Transportation to Newest Generation of Drivers at U.S. Universities
Ford Motor Company andZipcar, Inc. – the world's leading car-sharing network – are teaming up to help make transportation more affordable, fun and sustainable for students at more than 250 university campuses throughout the U.S.
- The two-year alliance, announced today, establishes Ford as the largest automotive source in
Zipcar 's University program
- Ford vehicles, primarily the fuel-efficient 2012 Ford Focus and the 2012 Ford Escape, start arriving this week on university campuses
- The strategic alliance includes offering incentives to join and use car sharing on campus to help accelerate use of
Zipcar across the U.S. and introduce a new generation of drivers to Ford vehicles
The first-of-its-kind, two-year tie-up introduces a new generation of drivers to Ford vehicles with the highly fuel-efficient Focus and Escape now part of
"Today's students are thinking differently about driving and transportation than they have in the past," said
Thanks to Ford,
New Ford vehicles start arriving on campuses this week. The program, which could generate 2 million hours behind the wheel of Ford vehicles for college-age drivers, also helps reduce parking demand, congestion and emissions.
The new generation of Ford vehicles, especially the all-new Ford Focus, is a good match for
The stylish new Focus delivers 40 mpg on the highway plus leading new technologies such as Ford SYNC® – all important attributes to today's smart, environmentally minded college students.
"We've had Zipcars on campuses for more than eight years and as a result we've learned a lot from the next generation of drivers. We're targeting a generation that only knows how to buy music by the song so paying for a car by the hour is a natural for them. Students are smart consumers who appreciate
Affordable, fun and sustainable transportation for U.S. university students
While
Car-sharing programs such as
According to an independent study commissioned by
The study of licensed drivers revealed that 45 percent of Millennials (ages 18 to 34) said they had consciously made an effort to reduce how much they drive, and 64 percent would drive less if alternative options including public transportation, car sharing or convenient carpooling (ride sharing) were available in their area.
"Millennials appear to have developed a very different view of the automobile. Access and convenience are their top priorities, meaning that
Check out the all-new Ford Focus at work in the
About
About
Photos and b-roll footage are available for media purposes at www.zipcar.mediaroom.com.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that are subject to risks, uncertainties and other factors, including statements with respect to growing
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