|Targeted News Service|
BCBSNC's comprehensive consumer engagement program helps members get and stay healthy, navigate the often-complicated health care system, and take full advantage of the robust, health-related benefits they can access as customers of the health plan. The program will focus on critical health care issues like preventive care, provider selection and cost of care awareness.
"Better understanding our customers means communicating with them in the way they prefer, be it text, email, or Internet," said
BCBSNC's platform incorporates consumer-level analytics in a robust, automated consumer-engagement system that includes a wide variety of communication channels and the capability for BCBSNC representatives to engage with plan members in real-time. This will help BCBSNC better understand how and when consumers want to receive information about health care, how they use this information, and how to improve the overall member experience - all in the pursuit of improving member health and satisfaction with BCBSNC's services.
"BCBSNC continues to set a high bar in its adoption of advanced analytics," said
BCBSNC is using SAS Customer Intelligence solutions including SAS Marketing Automation, (http://www.sas.com/en_us/software/customer-intelligence/marketing-automation.html) SAS Marketing Optimization (http://www.sas.com/en_us/software/customer-intelligence/marketing-optimization.html)and SAS Real-Time Decision Manager, (http://www.sas.com/en_us/software/customer-intelligence/rules-engine.html) as well as SAS Grid Manager.( http://www.sas.com/en_us/software/high-performance-analytics/grid-computing.html)
TNS 24HariRad-140515-30FurigayJane-4736082 30FurigayJane
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