Aflac Duck and Celebrity Contractor Collaborate On Do-It-Yourself Home Improvement Project
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As an extension of the "FORE! Days" commercial, which highlighted how the Aflac Duck lacks golf skills, but is great at paying claims fast, the Aflac Duck takes on a new hobby and tries to fulfill the role of a do-it-yourself handyman. The new commercial continues
"In our latest commercial, the Aflac Duck demonstrates that there are countless opportunities for accidents to occur while completing do-it-yourself projects around the house," said
In "The
But when McGillivray finds out how quickly
To accompany the new television commercial,
During the campaign, the Aflac Duck will select three lucky social media fans to receive a visit from a home improvement expert to help knock a quick project off his or her DIY home improvement list. Additionally, fans will watch as craftsmen create small, toy woodcrafts to help illustrate daily out-of-pocket expenses as well as larger-than-life chainsaw carvings of the famous Aflac Duck.
For the first time,
To learn more about these social media initiatives, fans can follow the Aflac Duck on Facebook and Twitter. To download a copy of "The
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