Annuity Audience

Target the highest quality independent annuity agents in the market. This audience is always looking for ways to increase their production and new products they can offer their clients.

Reach our Annuity Audience

  • Annuity section on InsuranceNewsNet.com
  • Annuity Issue: June
  • Annuity section in InsuranceNewsNet Magazine
  • AnnuityNews Weekly eNewsletter
  • Annuity Thought Leadership Series: June
  • INNDaily/INNWeekly eNewsletters
  • Dedicated eBlast*
Top Products Recommended

*Combined Life & Annuity list of 225K sends

Life Audience

Target the highest quality independent life agents in the market. This group is always eager to learn about new products and how to alleviate their prospects‘ level of uncertainty when it comes to life insurance.

Reach our Life Audience

  • Life section on InsuranceNewsNet.com
  • Life Insurance Issue: September
  • Life section in InsuranceNewsNet Magazine
  • Life Insider Guide: September
  • Life Thought Leadership Series: September
  • Dedicated eBlast*
Top Products Recommended

*Combined Life & Annuity list of 225K sends

Health & Benefits Audience

Target the highest quality independent health agents and brokers in the market. With all the changes surrounding healthcare, this audience has never been more responsive.

Reach our Health & Benefits Audience

  • Health section on InsuranceNewsNet.com
  • HealthWeek eNewsletter
  • Health section in InsuranceNewsNet Magazine
  • Health Feature: March
  • Dedicated eBlast to the Health email list of 70K
Top Products Recommended

Property / Casualty Audience

Target the highest quality independent P&C agents in the market. With all the new distribution models, this audience is always looking for ways to get ahead and sustain profitability.

Reach our Property / Casualty Audience

  • P/C section on InsuranceNewsNet.com
  • P/C eNewsletter
  • Dedicated eBlast to the P/C email list of 60K
Top Products Recommended

Financial Audience

Target the highest quality independent financial advisors in the market. This audience is always looking for a fresh perspective on the modern financial advising world and ways to offer more value to their clients.

Reach our Financial Audience

  • AdvisorNews section on InsuranceNewsNet.com
  • AdvisorNews section in InsuranceNewsNet Magazine
  • AdvisorNews eNewsletter
  • Dedicated eBlast to Financial email list of 40K
Top Products Recommended

Print Advertorials

With custom content on par with our award-winning editorial, InsuranceNewsNet delivers engaging, strategic and clickable stories to elevate your brand.

What is an advertorial?

An advertorial is a long-copy advertisement that is written and presented like an objective editorial article. It contains components of an advertisement, but they are typically well-hidden.

  1. False cover – Custom cover art; your article appears on back side of false cover
  2. False cover plus 1 page – Custom cover art; full-page ad on back side of false cover; both sides of cover direct readers to a page inside the magazine where the article appears
  3. False cover plus 2-page spread – Custom cover art; full-page ad on back side of false cover; both sides of cover direct readers to a 2-page spread inside the magazine where the article appears
  4. 2-page spread – 2 facing pages within the magazine feature your article
  5. Brand Insights – 2/3 or full page adjacent within an editorial section you choose to sponsor: life, annuity, health/benefits or AdvisorNews
  6. Special sponsored section – Choose 1 or 2 pages in one of our yearly special sections: Annuity Thought Leadership Series every June, Life Insurance Thought Leadership Series in September, The Tech Guide in November, and more!
  • Advertorials can be in Q&A format or they can be narrative articles!
  • Full copywriting and design services available from our award-winning marketing team! (View samples of our work below.)

Why use an advertorial?

  • Capture attention in a different way than a traditional advertisement.
  • Get readers to spend more time with your message than they would with a regular ad.
  • Warrant a higher level of credibility.
  • Establish thought leadership.
  • Showcase a key person from your company.
  • Announce a new product or innovation.
  • Introduce yourself to a new audience.
  • Explain a complex product, system or concept.
  • Have a collateral piece for internal sharing, recruitment, trade shows and more!

Get Our Media Kit

Complete the form below to download our full 2018 Media Kit.


Tell us about yourself

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Talk to the Studio

When you reach out, here’s what will happen:

  1. An account representative will discuss your goals and match them to some content/campaign options.
  2. If you decide to move forward, you’ll get a free strategy session with a content studio strategist.
  3. We’ll gather any additional information we may need from you, and then we’ll completely write and design your content.
  4. You’ll get a polished proof from us and have time to review and make changes before we release it out into the world.

Just give us a little bit of information, and we’ll be in touch!

There was an error with your submission. Please try again.

Contact an Account Manager

Talk to a knowledgeable account manager today. They can help you develop an effective media plan and answer any questions you may have.

Tim Mader

CT, DE, ME, MD, MA, MI, NH, NJ, NY, OH, PA, RI, VT, VA, WA, WV, WI

717.441.9357 x127

Email Tim

Samantha Winters

AK, AL, AR, FL, GA, IL, IN, KY, LA, MO, MS, NC, OK, SC, TN, TX

717.441.9357 x129

Email Samantha

Brad Costolo

AK, AZ, CA, CO, HI, ID, IA, KS, MN, MT, NE, NV, NM, NC, ND, OR, SD, UT, WY

717.441.9357 x126

Email Brad

Our Audience

We have spent years developing our pool of top insurance and financial professionals and work hard at keeping them engaged and responsive. We’re the best source to effectively reach your ultimate target audience and achieve your marketing goals.

Click on each category below to learn more.

Reach the Widest Audience

ONLINE
300,000
website visits monthly

PRINT
141,000
monthly magazine readers

EMAIL
225,000
email database subscribers

The Industry’s Most-Read Magazine.

52,500 top producers and the industry’s elite agree InsuranceNewsNet Magazine is their favorite source for insurance news, competitive insights and market leading analysis.

INN’s reach grows to more than 140,000 when you factor in its pass-along rate* and digital circulation.

  • Print Subscribers 52,500
  • Pass-Along 52,500+
  • Digital Subscribers 36,000

Audience Profile

In a survey** conducted by ReadexResearch to our magazine subscribers, a few interesting facts were discovered:

We Reach the Industry's Elite

The typical reader of InsuranceNewsNet Magazine is among the industry’s financial elite, as represented below by average yearly income.

*InsuranceNewsNet Magazine is shared with at least 1 colleague.
**Data based on third party survey conducted by ReadexResearch.
***Bureau of Labor and Statistics

Our Typical Magazine Reader

has 831 clients on average, works with 3 IMOs, FMOs or BGAs and sells a variety of products.

Life Insurance

Annuities

Health

Financial

LTC

Disability