LL Global, the parent company for LIMRA, LOMA and Secure Retirement Institute, today named Mark Poklar to lead its insurance research unit. He will report to Alison Salka, senior vice president and head of LIMRA Research.
Over the past 30 years, Poklar has held several leadership roles in marketing and research across several different industries, including executive positions at Thrivent Financial and Walmart. Prior to accepting the position with LL Global, Poklar was executive director of consumer insights and competitive intelligence for Humana.
“Mark brings a unique combination of experience and knowledge, including extensive expertise in the omnichannel market, that we believe will help take our insurance research program to the next level,” said Salka. “Advances in technology, challenging economic conditions and changes in consumers’ perceptions and behaviors are driving the life insurance industry to transform. Mark’s strong research, strategy, collaboration and leadership skills will help integrate our product, market and distribution research in the insurance vertical, allowing us to continue to provide the indispensable research and insights our members need.”
As vice president of LIMRA’s Insurance Research program, Poklar will be responsible for developing a strategic program of benchmark surveys, discovery research and thought leadership that addresses important industry issues.
Working closely with our membership relations and sales teams, Poklar will define business issues, research topics, goals and strategy, and manage the teams responsible for execution.