One in four consumers can’t name one life carrier and more than half can’t name three, according to a LIMRA report that shows life insurance companies have a long way to go in marketing.
Steven A. Morelli is editor-in-chief for InsuranceNewsNet. He has more than 25 years of experience as a reporter and editor for newspapers and magazines. He was also vice president of communications for an insurance agents’ association. Steve can be reached at [email protected]