2025 EQUITRUST FIXED INDEX ANNUITY PORTFOLIO REDESIGN

Effective March 5, 2025, our new fixed index annuity portfolio is live and optimized!
Simplified. Focused. Effective. EquiTrust fixed index annuities (FIAs) now center on either income or accumulation – making decisions easier for you and your client.

NEW PRODUCTS

Product Focus Highlights
MarketEdge Bonus Index™
New product training required
Accumulation with bonus
  • Issue ages: 0-80
  • 10-year surrender period
  • 20% no-fee bonus — 8% of premium in year 1, plus 4% of Accumulation Value on first three contract anniversaries
MarketEarly Income Index™ Income
  • Issue ages: 45-80
  • 10-year surrender period
  • 15% Benefit Base bonus
  • IBR automatically included; 7.00% rollup in years 1-5, 4.00% rollup in years 6-10
MarketFuture Income Index™ Income
  • Issue ages: 40-80
  • 10-year surrender period
  • 10% Benefit Base bonus
  • IBR automatically included; 8.00% rollup, up to 10 years

ENHANCED PRODUCTS

Product Focus Enhanced product details
MarketPower Bonus Index® Accumulation with bonus
  • 12% premium bonus — previously 10%
  • Streamlined index accounts
  • IBR removed — now exclusive to income-focused FIAs
MarketTen Bonus Index® Accumulation with bonus
  • 8% premium bonus — previously 6%
  • Streamlined index accounts
  • IBR removed — now exclusive to income-focused FIAs
MarketValue Index® Accumulation
  • Maximum issue age increased to 85
  • 110% Guaranteed Accumulation Value benefit
  • Streamlined index accounts
  • IBR removed — now exclusive to income-focused FIAs
MarketSeven Index® Accumulation
  • Streamlined index accounts
  • IBR removed — now exclusive to income-focused FIAs
MarketFive Index™ Accumulation
  • Streamlined index accounts

RETIRED PRODUCTS

We’ve made room for innovation! Previously, these products stood out in our portfolio for featuring rate buy-up accounts. Now that all our accumulation-focused FIAs include this feature, these products will be retired effective 3/19/2025.

  • MarketForce Bonus Index®
  • MarketMax Index
retired

TOOLS AND RESOURCES

All-product summary brochure

All-product summary
Get an overview of all EquiTrust fixed annuity, fixed index annuity and life insurance products.

Interest rate summary

Interest rate summary
Check out all our current rates as of March 5, 2025.

PRODUCT TRAINING
Specialized training is required to sell the new MarketEdge Bonus Index annuity. The updated all-product training module is required only for agents who have not completed training on all products in our current FIA portfolio. To get started, visit Licensing & Training on Agents.EquiTrust.com.

Training

WEBINAR
Big changes, big opportunities

View this webinar replay to learn more about our new, and newly enhanced, fixed index annuities. We discuss:

  • Our new product suites, organized by focus on accumulation or income
  • An overview of each of our new and enhanced products
  • Products we’ve retired
  • Account options by product suite
  • Transition rules
  • And more!
Webinars

QUESTIONS?
Call Sales Support at 866-598-3694, email Sales.Support@EquiTrust.com or fill out the form below.

Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.