LEAWOOD, KS - April 12, 2013 – Creative Marketing announces its Tailor Made program has become a destination for elite producers. The program experienced a 20 percent growth in membership last year, which is attributed largely to referrals from other top producers. The program provides expert-level marketing and business consulting services to meet the needs of top-producing, independent financial advisors and insurance agents. Top producers reported the Tailor Made program illuminates critical gaps in their business model and then provides an action plan and resources to help them achieve their goals.
From consulting on best practices and niche markets to employee management, staffing and office set-up, Creative Marketing understands the challenges elite producers face depending on their level of success. “In the financial industry, the independent producer is an entrepreneur and it can be a lonely world out there,” said producer Sam C., Tailor Made member since 2008. “You can’t exactly talk to your friends and family about your overhead, compensation or case placement issues. Creative Marketing and the Tailor Made consultants have become a sounding board for me. They know what works and what doesn’t.”
To solve the unique challenges of elite financial professionals, Creative Marketing devotes a significant amount of marketing resources and a dedicated service team to supporting these producers. “During the past 26 years, Creative Marketing has been studying, refining and investing in an arsenal of the most valuable people, best practices, processes and business models to help our elite producers get results faster,” said Senior Vice President of Tailor Made Chip Anderson.
Tailor Made’s team of relationship managers harness the resources found only at Creative Marketing to provide a strategic framework that addresses critical success factors in helping elite producers reach their goals. Each Tailor Made member is walked through an intense interview process, during which Creative Marketing learns the agent’s challenges in business management and more.
Creative Marketing forecasts that program membership will continue to grow in 2013 as agents refer others in need of customized business and marketing services. “Thought leadership, long-standing carrier relationships and exclusive benefits have proven to be in high demand among elite agents,” said Anderson. “So, as we welcome more qualified agents every year into the Tailor Made program, we strive to make sure they have the best and most complete custom resources and tools for success.”
ABOUT TAILOR MADE, ELITE AGENT SERVICE PROGRAM
Creative Marketing developed and launched its Tailor Made program in 2006 to support elite-level financial professionals that submit $5 million or more of combined life insurance and annuity premium annually. Tailor Made services are tiered based on production and include one-on-one business consulting, strategic marketing and communications support, valuable networking events, a dedicated service team, a multitude of training opportunities and resources customized specifically for producers with an exceptional business track record.
ABOUT CREATIVE MARKETING INTERNATIONAL CORPORATION
Creative Marketing, a leading national marketing organization for annuities and life insurance, has been assisting insurance and financial professionals with building a successful practice since 1984. Providing affiliated agents and advisors with hundreds of product options from a variety of carriers, the company delivers superior agent education, advanced marketing training, substantial back-office support, and considerable industry expertise by more than 150 talented and knowledgeable employees. Creative Marketing sets an industry standard for its commitment to excellence, ethics and integrity in business, and agent-client satisfaction. Located in Leawood, Kan., Creative Marketing is making a difference in the lives of its affiliated insurance agents and financial professionals, as well as the clients they serve. To learn more about Creative Marketing, visit us on the web at www.creativemarketing.net.
Press Contact: Merrit Strunk
12740 - 2013/04/02