Fluctuating global economic conditions, political unrest, diseases, and environmental disaster are some of the major reasons hampering the revenue growth of the global adventure tourism market. The adventure tourism activities are categorized into soft and hard adventures. In the last three years, only 3% of the total adventure tourists have participated in hard adventures and the rest preferred soft adventures.
Competitive vendor landscape
The global adventure tourism market is highly competitive due to the presence of numerous operators in the market. Intense competition, consumer spending pattern, demographic trends, and frequent changes in consumer preferences present significant risks to operators. Operators are competing on the basis of types of adventure activities, service portfolio, pricing, government licensing, and safety measures. This competition is expected to intensify during the forecast period with an increase in product extensions.
“Operators are also investing in designing, planning, developing, branding, expanding existing products and services, and acquiring new players in the market. Technological innovations and creativity play a significant role in driving market growth,” says
Therefore, to remain competitive in the market, vendors need not only to develop new ideas and technologies but also stay up-to-date with the emerging technologies and current affairs that could influence their service lines.
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Top 12 adventure tourism market vendors
Austin Adventures is one of the leading adventure travel companies that offers adventure vacations and tours to various countries in EMEA, APAC,
Explore Worldwide is an adventure tour operator that offers a wide range of adventure tourism options and specialist-led or self-guided adventures. The company also provides family adventure holidays, polar voyages, and rail or boat journeys. In addition, it provides the tourists access to various travel safety, insurance, health, and other necessary resources. The company organizes solo, group, private holiday trips, and custom-made holidays worldwide. As of
Mountain Travel Sobek (MTS)
MTS specializes in handcrafted, small-group, and custom adventures that provide insider access and trips to the world’s most incredible places. The company offers more than 200 globe-spanning treks, safaris, hikes, voyages, and cultural explorations that are guided by in-house travel experts and expert local guides in the business.
The company is an adventure tourism operator that offers activities such as walking, hiking, safaris, cultural encounters, trekking, and cruising.
Butterfield & Robinson
The company offers adventure activities such as biking, walking, wildlife, and multi-sports. It also offers culinary tours.
The company offers a wide range of services that include cultural walks, culinary tours, multisport, and solo travels.
The company offers a wide range of adventure tourism that includes overland tours, treks, walks, and expeditionary voyages to places like
The company operates small-group tours to destinations in
The company offers tailor-made adventure trips. It offers safaris, cultural encounters, active adventures, and food and wine festivals.
The company is an adventure tourism operator that offers tourists with experiences in whale shark diving, trekking, camping, expedition, white-water rafting, Heli skiing, diving in the Galapagos, zero-gravity flights, near-space flights, and military assault simulation experience.
The company is an adventure tourism operator that offers hiking, trekking, African safaris, snorkeling, events and expedition, cultural trips, small ship cruises, and private journeys to tourists.
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