"When we were first deciding about a full DriveCam® deployment after a successful trial, the management team was debating the pros and cons, but after he'd heard enough, our owner and president,
The DriveCam exception-based video safety program combines video capture of road incidents such as hard braking or sudden swerving, data analysis of those incidents, and personalized coaching insights to improve driving behavior. Today,
At the time they began the trial, some Andrus drivers already had their own GoPro cameras recording their time on the road to help exonerate them in the event of a collision. But still, Peterson said that they wanted to take the deployment one step at a time to ensure that drivers understood that adopting DriveCam was a positive move for them.
"It's been really well received," he said, adding that driver exoneration has played a role in that. "We know accidents aren't always a simple case of 'A hits B,' and the video uncovers the root cause."
But even though the DriveCam program has helped
"We found that drivers we thought were the safest because of the absence of driving events were actually fairly complacent about their driving," said Peterson. "They hadn't been in a collision but it was just because the odds had not yet caught up to them. They'd been lucky drivers."
DriveCam's data-backed insights, Peterson said, gave the company's driving coaches a softer path to help eliminate the complacency and address unsafe driving behaviors before they turned serious.
"Our conscience wouldn't allow us to sleep at night if we knew we could've prevented an injury by using the DriveCam program to prevent collisions," said Peterson. "We have a core value to do the right thing, and that's not just for our employees but for those they share the road with.
He added, "Our values are shared by our longtime broker,
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