This is the first time in the competition’s 17-year history, that the award has gone to a startup. GEICO was last year’s winner while previous recipients have included Progressive and Liberty Mutual. The winner is selected by top executives in digital marketing, advertising, design and public relations. The judges evaluated the site in 7 categories: design, copywriting, innovation, content, interactivity, navigation and use of technology.
“Having just gone through shopping for homeowners and auto insurance online, I can truly appreciate what this site provides that others in the industry fail to,” says one of the judges who evaluated the site.
Insurify, which launched its intelligent insurance marketplace in January this year, helps drivers compare, customize and buy insurance policies from 102 carriers including Progressive,
“We are very honored to receive this recognition,” says Insurify’s Director of Product, Tod Kiryazov. “We wanted Insurify to feel like a pleasant conversation with an agent: simple and accessible, without much jargon. We came up with a modern design language to execute on that vision and better connect with Insurify’s target audience, which happens to be anyone who drives a car in the US.”
“Each year, the online marketing community raises the bar in terms of website development,” said
Insurify is based in