"The impetus for taking this step came from listening to our customers," Gordon said. "The key thing that we consistently heard was how they want a choice in how they engage with us. We felt that this was a way of addressing that need."
"This is meant as a way of providing face-to-face interactions with our members and our nonmembers, who feel their relationship with us would work better if we were sitting across a table from each other," Gordon said.
Both individual customers and those who purchased their
"The product that they're buying can be complex and their situation can change" in the current legislative environment, Gordon said. "Our stores will offer a comfortable, confidential environment for them to discuss their questions and concerns. All of our services can be undertaken at our retail centers - everything from helping them understand the plan they purchased to how they can find the right doctor to getting a flu shot."
Customers can also purchase policies at the stores, he said.
Although Access Health CT, the state health insurance exchange, operates stores in
The selection of
The insurer declined to disclose construction costs for its new stores.