Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7891151-cigna-tv-doctors-of-America
The TV doctors will appear in a multi-media platform including television, digital and social channels, and will use their star power to help influence consumers to go get their annual check-ups, know their key health numbers for blood pressure, cholesterol, blood sugar and Body Mass Index (BMI), and take control of their health.
"Cigna is on a mission to get people to their health care provider for their annual check-up in a campaign we call 'Go. Know. Take Control,'" said
Cassell added, "We're informing consumers of new ways to help them understand the importance of the annual check-up while also emphasizing the need to know key health numbers."
Cigna's goal is to help save 100,000 lives a year, the number of lives the
Additionally, the campaign reminds consumers to know their Body Mass Index (BMI), cholesterol, blood pressure and blood sugar numbers, which are the main drivers of managing and reducing health care costs. Recent Cigna health studies show that understanding simple personal information about these four health numbers can help individuals save as much as
Everyone is encouraged to visit Cigna.com/TakeControl, created by Cigna to put control into the customer's hands by providing the tools and resources to help understand and manage health. The site includes a simple-to-use smartphone app, website, and cost calculators.
* Source: CDC Prevention Checklist,
*** Includes eligible in-network preventive care services. Some preventive care services may not be covered, including most immunizations for travel. Reference plan documents for a list of covered and non-covered preventive care services.
****Annual out-of-pocket health care savings comparing 200,000 study participants over three years whose four health numbers — BMI, cholesterol, blood pressure and blood sugar — were within a healthy range versus those study participants who did not know their four health numbers. Source: Cigna Affordability Study, 2014.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/cigna-joins-forces-with-doctors-of-television-to-promote-annual-check-ups-300324437.html