Blending live action footage with Tecmo Bowl's signature 8-bit graphics and sound effects, the two spots – "Tecmo Bros" and "Tecmo Bo" – place the Sorento in the center of the action; and with unstoppable running back
"At Kia, we are always looking to stand out, and using the Sorento to take football fans inside a beloved video game and bring two legendary players roaring back in all their 8-bit glory was an opportunity that was simply too good to pass up," said
Created by David&Goliath, KMA's advertising agency of record, the "MVP of SUV's" campaign showcases the 2017 Sorento's extensive list of standard and available driver assistance and infotainment features, including: Forward Collision Warning and Autonomous Emergency Braking; an intelligent and fully active all-wheel drive system; and the latest generation of Kia's voice-activated UVO infotainment and telematics system featuring Android AutoTM and Apple® CarPlay which can be paired with a 630-watt, 12-speaker Infinity® premium audio system that uses Clari-FiTM4 technology to rebuild audio details lost in digitally compressed music.
"Football fans remember these legendary players, and paired with the ever-lasting popularity of Tecmo Bowl, we believed these were the perfect channels to communicate the power, intelligence and nimble handling of the Sorento," said
About the 2017 Kia Sorento
The handsomely equipped LX, EX, SX, and SXL models are powered by a 2.4-liter four-cylinder that produces 185 horsepower and 178 lb-ft. of torque, or a 3.3-liter V-6 that makes 290 horsepower and 252 lb.-ft. of torque, while the EX trim is also available with a 2.0-liter turbocharged four-cylinder engine that produces 240 horsepower and 260 lb.-ft. of torque. Sorento continues to offer an advanced AWD system that automatically routes power to the wheel with the most traction, while inside, the Sorento delivers class-up premium materials, offering the perfect combination of refinement and capability.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in
 These systems are not substitutes for proper and safe driving, parking, and/or backing-up procedures. Always drive safely and use caution. These systems may not detect every object behind or alongside the vehicle or in the vehicle's blindspot or direction of travel.
 Android™ is a trademark of
 Apple® is a registered trademark of Apple Inc.
 Trademark of Harman International Industries, Inc.
 K900 available in select trims and in select markets with limited availability.
 Soul EV in select markets with limited availability.
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