Founded in 1907 and based in
Under the terms of the agreement, Epsilon will oversee all aspects of Amica's permission-based email marketing, including creative, strategy and analytics and deploying communications to over one million customers and prospects through Epsilon's proprietary Agility Harmony platform. The campaigns will focus on customer acquisition and retention, building loyalty and cross-selling of insurance products. The Epsilon team will work with Amica to improve its contact strategy and introduce real-time, transactional and personalized communications to better engage customers.
"Epsilon is a next-generation, strategic partner, equipped to help us evolve our marketing and our business through their channel expertise, knowledge of our target market and deep understanding of the insurance industry," said
"Amica has made customer service its top priority since it opened its doors more than a century ago, and its employees continue to build strong relationships with policyholders every day," said
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World's Largest CRM/Direct Marketing Network, #1
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