"Research indicates a need to provide better education within the Hispanic community about the value of voluntary insurance products," said
The campaign debuted during one of the Latin community's most popular music awards shows of the year, the Latin American Music Awards, last week on
"Help" opens with a woman, who has her leg propped on a bench and wrapped in a cast, sitting on a couch reviewing medical bills. Her father enters and asks how she is doing. The daughter expresses her surprise about the fact that her major medical insurance isn't covering all of her expenses.
Luckily, she has
The daughter cleverly looks over to her child, who has been playing offscreen, and suggests, "You could change your first diaper." He looks bewildered with this task and even looks down at the Aflac Duck for assistance. The Duck slowly steps backwards out of the room, leaving a trail of duckprints in spilled baby powder.
In addition to the television commercial, the campaign will include local radio advertising in select markets, digital advertising, social media, online videos and more.
To learn more about
When a policyholder gets sick or hurt,
Media contact –
Analyst and investor contact –