Resilience Capital Partners Portfolio Company Acquires Liquids Division of oneCare
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CR Brands enjoys national distribution and deep customer relationships with leading retailers such as Dollar General, Family Dollar, Walmart, Target and Kroger. The Company has also partnered with certain customers (e.g. Kroger, Publix) to manufacture a broad assortment of proprietary store brand household cleaning products. The Company's senior leadership team led by Chief Executive Officer,
"In our industry, a strong pipeline of innovative products is the key to success. This acquisition really raises our game in that area - as it doubles the number of branded items we bring to the trade, and more than doubles the Product Development resources needed to drive innovation on those brands," said
"Dryel and Roto-Rooter are premium brands with proprietary solutions to consumers' cleaning and maintenance challenges, and are a good fit with our current brand portfolio," added
"The combination of CR Brands and the oneCARE assets result in a single company that has tremendous breadth in laundry and specialty cleaning coupled with greater manufacturing scale, deeper product development expertise, and expanded trade-reach," said
About CR Brands
Founded in 2000, CR Brands manufactures and markets a focused portfolio of affordable household cleaning and laundry products with superior performance attributes. CR Brands' products are marketed under the well-known brands Mean Green, Biz, Oxydol,
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Ki Mixon |
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