Ouch! Advertising Icon Can’t Duck Injury of His Own
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The fully integrated campaign also includes substantial online and print advertising and features an interactive social media component enabling consumers to send an online get well card or e-Card to the Aflac Duck via the Duck's Facebook page or at GetWellDuck.com.
This fresh advertising story begins with a commercial titled Press Conference in which a "doctor" discusses an undisclosed accident that has caused the Aflac Duck to be hospitalized with injuries to his beak and his wing. The campaign demonstrates the challenges that everyday American's can face when an unexpected accident or illness causes them to miss work. Only this time, it is the iconic Aflac Duck who will provide a first-hand perspective as a policyholder; while shedding light on how Aflac's insurance policies can help protect families against common, but unexpected setbacks.
"Our plan is to leverage the incredible awareness and likeability that the Aflac Duck has amassed over the past 12 years to connect with consumers in a personal way that will both entertain and inform," Aflac Executive Vice President and Chief Marketing and Sales Officer
According to the
"Unfortunately, accidents happen," Zuna said. "Aflac policies help provide a necessary safety net that enables policyholders to worry less about the financial effects of an unexpected injury or illness."
To download Aflac's latest commercial in Windows Media format please click here or for QuickTime format please click here.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In
12012 Aflac WorkForces Report, a study conducted by Research Now on behalf of Aflac, January 24–February 23, 2012.
(Logo: http://photos.prnewswire.com/prnh/20100423/CL92305LOGO )
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Analyst and Investor Contact: |
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Robin Y. Wilkey |
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706.596.3493 |
1.800.235.2667 |
706.593.0786 (cell) |
Fax: 706.324.6330 |
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706.596.3493 |
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706.573.7610 (cell) |
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SOURCE Aflac
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