M&A Edges Up in 2011, Driven By Marketing and Interactive Services
PR Web |
The media, information, marketing services and technology sectors saw nearly 900 transactions in 2011 that totaled
Overall, the interactive markets, including B2B and B2C Online Media & Technology and Mobile Media & Technology, as well as Marketing & Interactive Services, accounted for 71% of M&A deal activity for the year and 65% of value. Two of the more “traditional” media sectors also saw sharp year-over-year growth in M&A activity and deal value – Consumer Magazines (up 23% in number of deals and nearly 15x in deal value) and Exhibitions & Conference (up 39% and 249%).
Largest Deals of 2011
Looking at the largest deals of 2011 (32 transactions with $400+ million of value), the
The Exhibitions & Conferences market did not appear among the largest deals for 2011, but it did see a transaction during the year that is significant for this market – Providence Equity Partners’ acquisition of
The Marketing & Interactive Services and Database &
B2B Online Media & Technology and Healthcare Information & Technology each saw three transactions make the list for 2011. The B2C Online Media & Technology and Education Information, Technology & Training sectors were each represented by two transactions on the list. The Mobile Media & Technology sector saw one deal on the largest deal list for 2011 – DeNA’s acquisition of mobile gaming company ngmoco for
Top 10 Deals of 2011
For 2011, the top 10 deals comprised three transactions from each of the following sectors – B2B Online Media & Technology; Marketing & Interactive Services; and Database &
Private equity buyers accounted for three of the top 10 deals, including the buyout of
A Mix of Buyers
Of the 32 largest deals for 2011, eight (or 25%) were led by private equity buyers, with the balance being driven by strategic company acquirers. Repeat buyers during the year included
JEGI Activity Continues
JEGI closed two significant transactions in Q4 of 2011, bringing the year’s total to 15 (JEGI represented the seller in each deal):
• Sale of Travidia, a developer of online shopping solutions for local media, to a consortium of eight leading media companies – Advance Digital,
• Sale of The Retail Equation, a leading SaaS platform for retail transaction optimization solutions, to
Looking Ahead
The media and technology markets continue to evolve at a torrid pace, and companies are increasingly seeking assets to drive growth and provide new revenue streams. JEGI expects that a diverse and active pool of buyers, including both strategic companies and private equity firms, both of which have access to capital and will benefit from a steadily improving debt financing market, will drive vigorous M&A activity in the year ahead. JEGI’s active pipeline of new deal opportunities also suggests that M&A will continue at a healthy pace across its core markets through the first half of 2012.
M&A Highlights for 2011
• Deal value for the b2b online media and technology sector spiked 132% for the year on 63 announced deals in 2011, driven by several multi-billion deals including eBay’s acquisition of
• B2c online media and technology was the second most active sector for M&A in 2011, with 214 transactions at a total value of
• M&A activity for the business-to-business media sector was nearly non-existent in 2011, with only 14 deals for the year at a total value of
• The consumer magazines sector saw a number of larger transactions in 2011, including Axel Springer’s acquisition of
• The database and information services sector saw a sharp decline in the number of deals announced (down 38%) and deal value (down 49%) in 2011 versus 2010. Still, the sector accounted for more than
• The education information, technology and training sector saw 59 transactions announced at a total value of nearly
• The exhibitions and conferences sector saw increased activity in Q4 that lifted the number of deals for the year to 32 (from 18 transactions through Q3), driving a 39% increase in M&A activity for the year over 2010 levels. Deal value for the sector nearly quadrupled in 2011, to a total of
• In 2011, healthcare information and technology was the third most active sector for M&A, with 77 transactions for the year, representing a 48% increase over 2010 levels. Deal value more than doubled in 2011 over 2010, to nearly
• The marketing and interactive services sector continues to lead in M&A volume with 291 transactions announced at a total value of
• Oracle’s acquisition of
• Oracle’s acquisition of Endeca Technologies, enterprise search, for
• Neustar’s acquisition of TARGUSInfo, telephone-centric information and analytics, from
• IBM’s acquisition of
• Adobe’s acquisition of Efficient Frontier, online performance marketing management, for
• Adobe’s acquisition of Auditude, video ad management and monetization, for
• Vistaprint’s acquisition of Webs, web site creation templates and tools, for
• SuccessFactors’ acquisition of Jobs2Web, interactive recruitment marketing, from
• SDL’s acquisition of
• Federated Media Publishing’s acquisition of Lijit Networks, online advertising analytics and tools, for approximately
• Vitruvian’s acquisition of
• Norwest Venture Partners’ acquisition of The Retail Equation, retail transaction optimization solutions (price not disclosed).
• Even though deal activity declined 6% in 2011 versus 2010, deal value for the mobile media and technology sector increased 37% year-over-year, to
About JEGI
The
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