Liberty Mutual Insurance Launches New Advertising and Brand Campaign
Proquest LLC |
According to a release, the new advertising initiative kicks off with a variety of 30- and 60-second commercials dedicated to this fresh theme. The candid TV spots feature everyday Americans talking about everyday insurance problems with Liberty Mutual offering solutions to better meet their insurance needs.
"Liberty Mutual helps people live safer, more secure lives, and we want these ads to reflect our commitment to taking care of our customers," said
The spots feature people from different backgrounds and generations who share similar frustrations based on past experiences with their car insurance. Against the iconic backdrop of the Statue of Liberty, the ads' protagonists speak directly to the viewers about problems ranging from annoyances filing claims to not having the proper protection for their individual insurance needs.
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