Equifax Launches CreditStyles Pro [Travel & Leisure Close – Up]
Proquest LLC |
According to a release, CreditStyles Pro provides greater levels of insight on households' financial capacity for prospecting, segmentation and risk management. These insights enable marketers to strategically differentiate customers and prospects, appropriately target specific households, and inform both traditional customer management and online marketing efforts.
As described by the Company, by leveraging CreditStyles Pro, companies can:
-Better differentiate which prospects are the best fit for their products and services based on consumers' likely credit capacity
-Identify consumers who are likely to have high credit limits and are likely to maintain revolving balances
-Identify consumers that are likely in the market for a particular product and might need a loan to make the purchase
-Distinguish target markets that are likely to have high new mortgage, auto, home equity, bank card and student loan activity
The Company noted additional benefits:
-Aggregated FICO Scores, which are exclusively available from
-Anonymous household metrics that represent nearly 100 percent of all active credit consumers, while still protecting consumer privacy
-Variables that can be used to enhance segmentation in connection with prescreen initiatives
-More than 400 aggregated credit variables, risk scores, and intent indicators that are updated quarterly
Offering an array of aggregated credit metrics, CreditStyles Pro enhances transparency in marketing and customer management by providing companies with insights on customers' financial capacity, such as:
-Likely credit limits and maintenance of revolving balances
-Propensity to be in the market for new credit
-Likely new credit activity and delinquency rates
"In today's market, companies are seeking economical options that can help them drive their prospecting, cross-sell, and risk applications," said
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