According to a release, the dealership will offer "test driving on sunshine" and will leverage the built in digital advertising screen to deliver sales content and to drive revenue from partners with complementary products such as insurance vendors.
Kearny Mesa FIAT is frequently the top US retailer of the FIAT 500e, all electric vehicle, and engages in eco-friendly practices earning the Second-annual Dealer Environmentally Conscious Operations (ECO) Program award. The dealership incorporated ECO friendly initiatives during its construction and offers stylish European design and finishes. The EV ARC is placed in a high visibility location where it can create maximum customer interest.
"Kearny Mesa FIAT provides the best sales and service experience anywhere. From the moment you walk into our Studio, you are embraced in a customer focused, friendly and pressure-free environment," said
"Kearny Mesa FIAT is a visionary and thought leading
Invented and manufactured in the US, the EV ARC fits inside a parking space and generates around 16kWhrs/day that are stored in the on-board batteries. The system's solar electrical generation is enhanced by EnvisionTrak, which enables the array to follow the sun, generating 18 to 25 percent more electricity than a fixed array. The EV ARC Digi has an outdoor digital advertising screen, which is powered by the unit and receives content updates across the EV ARC units wireless network connection.
Digital Out Of Home (DOOH) advertising is the second fastest growing advertising medium after Internet Video according to
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