Conference Attendees to Learn New Persuasion Analytics Methods This March at Predictive Analytics World San Francisco
PR Web |
Call it uplift modeling. Call it mass scientific persuasion. Call it what you will, “Persuasion Modeling” is likely to be one of the hottest session tracks at
Interested attendees shouldn’t delay.
Early bird savings end on
On
In it, Porter will discuss the large-scale randomized, controlled experiment used to identify persuadables – individuals who were willing to respond to an action when targeted – during the 2012 campaign.
As many corporations are now discovering, this advanced type of statistical modeling can have a dramatic effect on everything from reducing patient readmissions to retaining customers.
"The old adage in advertising is, 'I know half of my advertising isn't working; I just don't know which half,'" Porter said in a 2013 interview. "With uplift modeling, you can identify which half is working and which half isn't -- or more specifically, what customers are most receptive to advertising and what customers aren't."
Porter’s presentation is just one of 30+ sessions featured at this popular predictive analytics event. Over the course of the conference, tracks will also encompass:
• Large-Scale Continuous Learning:
• Workforce Analytics – Retention: Attrition can cost call centers millions. In this detailed case study,
• Behavioral Modeling: To better understand its clients,
The event features 7 full-day workshops, a panel on quantitative analysis, multiple networking opportunities and co-location with four other analytics conferences, including
Attendees who register before
View the full agenda and see all the in-depth sessions available.
About
• Bigger wins: Strengthen the impact of predictive analytics deployment
• Broader capabilities: Establish new opportunities in data science
• Big data: Leverage bigger data for prediction and drive bigger value
The only conference of its kind,
About Rising Media
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