Annual Allianz Travel Insurance Survey Highlights Jump in Percentage of Travelers that Trust Other Travelers’ Reviews [Travel & Leisure Close – Up]
Proquest LLC |
The fourth annual Allianz Travel Insurance Vacation Confidence Index revealed that as the countdown to the holiday travel season begins, travel reviews are playing an even bigger role in travelers' vacation planning.
According to a release, 76 percent of consumers traveling this holiday season (up from 69 percent last year) say they find other travelers' reviews trustworthy. Combined with the survey's other major finding that Americans plan to spend 12 percent more on holiday travel this year over last, user reviews have become even more critical for travel suppliers such as hotels and cruise lines.
"Consumers understand that travel is a significant investment, and they are looking for ways to validate their choices," said
Young Americans ages 18-34 (77 percent, up 7 points from 2011) and Americans with higher household incomes (77 percent of those with an annual HHI of
Although lower income Americans are the least likely to find other travelers' reviews "trustworthy" (64 percent of those with an annual HHI of less than
More Americans are taking others' reviews into account when they're planning their own vacations. Half of Americans who are confident they will take a holiday trip in the next year "factor" other travelers' reviews into their own booking plans, up 9 points from those who answered similarly last year. The other half of Americans taking a holiday trip "don't factor" other travelers' reviews into their plans, down 9 points.
Just as young Americans are more likely to find other travelers' reviews "trustworthy," they are also most likely to factor other travelers' reviews into their own booking plans (47 percent, up five points from 2011).
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