comScore Releases 2015 U.S. Online Auto Insurance Shopping Report
Majority of shoppers are doing so online and securing multiple quotes
The number of consumers who shopped for auto insurance in 2015 held steady at 46 percent, consistent with 2014. Of those consumers who shopped in the past year, 71 percent of them did so online, up from 67 percent in 2013.
"Consumers can access the internet to view insurance options via multiple devices, which puts them in control while shopping more so now than ever before," said
Have you shopped for insurance in the past year? Source: comScore |
|||||||
2009 |
2010 |
2011 |
2012 |
2013 |
2014 |
2015 |
|
Yes |
52% |
52% |
51% |
52% |
48% |
46% |
46% |
No |
48% |
48% |
49% |
48% |
52% |
54% |
56% |
In general, the majority of consumers showed that they secured multiple quotes while making potential purchase decisions. Across all shopping channels, 62 percent of consumers who shopped in the past year got two or three quotes when doing so most recently. Furthermore, consumers who shopped via online channels were even more likely to get two or more quotes.
Price is the most important factor for consumers when shopping for auto insurance
A consistent portion of consumers consider switching their auto insurer each year, however, a majority of them don't actually switch. Of consumers who shopped for auto insurance in the past year, 66 percent said they were doing so because they were looking for a lower price, followed by consumers who recently bought a car. Price is also the most important consideration to consumers when purchasing auto insurance.
Of those that shopped in the past year, why were you shopping for insurance? Select all that apply. Source: comScore |
|
I was looking for a lower price |
66% |
I just bought a new/used car |
19% |
I saw a commercial on TV |
12% |
Not happy with the service from my current insurer |
11% |
I saw an ad in a magazine/newspaper |
5% |
I just got married |
4% |
I was recently dropped from my current company |
4% |
I just bought a new/used motorcycle |
4% |
I am recently separated/divorced |
3% |
I just retired |
2% |
About the 2015 Online Auto Insurance Shopping Report
The
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