Liberty Mutual Insurance Declares September “Sportsmanship Month”
For the entire month of September, Liberty Mutual and its sports partners will spread the word about the importance of playing the game the right way, while also encouraging parents and coaches to make a commitment to sportsmanship by taking the Play Positive Pledge at PlayPositive.com/Pledge. Teams that take the pledge
In addition to driving pledges online, Liberty Mutual will travel to sporting events across the country in September, educating parents, coaches and fans about how they can get involved with the Play Positive program and take the pledge in person. Liberty Mutual will have a presence at the U.S. Youth Soccer Starfire
"We believe youth sports play a vital role in the health and vibrancy of our communities, and the Play Positive program celebrates the important life lessons that coaches and parents can impart on children through sport," said Anthony Storm, executive vice president and Chief Marketing Officer,
"As an athlete and a parent, the lessons of teamwork, fair play and respect for your opponent have always been and continue to be important values for me," said former NHL All-Star and Hockey Hall-of-Famer
The Play Positive program offers tools and resources to help athletes, parents, and coaches understand the importance of sportsmanship, have open and informative conversations about positivity and teamwork, and enact these values on the field and in their communities. To learn more about the program and take the pledge visit PlayPositive.com/Pledge.
About Play Positive
Liberty Mutual's Play Positive program is a community-based program providing resources, tools, tips and advice for volunteer youth sport coaches and sport parents. Powered by
About
In business since 1912, and headquartered in
The fifth-largest auto and home insurer in the U.S., Liberty Mutual (libertymutual.com) sells full lines of coverage for automobile, homeowners, valuable possessions, personal liability, and individual life insurance. The company is an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 14,000 companies, credit unions, professional associations and alumni groups.
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