Speedy and Convenient: Securian Brings Life Insurance Coverage Online for Financial Institution Customers
Digital solution offers streamlined experience for customers of Securian’s 4,000 U.S. financial institution partners
“Today’s consumers want insurance products that are easy to buy online,” said
Through direct response marketing, financial institution customers are invited to purchase insurance on SecurianAccess, a proprietary web platform that makes the process quick and easy. Customers have the option to receive their policy documents digitally, which they can then save or print.
“Digital application and policy delivery gives financial institution customers a complete insurance experience online,” said Baumann. “They can buy insurance coverage with the speed and convenience they’ve become accustomed to elsewhere on the web.”
Research conducted by
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“Bank on It! Opportunities With Today’s Bank Customer,” |
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