Zywave acquires Intygral, expanding its suite of P&C product solutions
Today,
"The acquisition of Intygral demonstrates our continued commitment to support and drive meaningful results for independent insurance brokers," said
The Intygral platform allows brokers to engage prospects and clients with targeted messaging through automated communications. Specifically, Intygral provides automated, industry-specific prospecting campaigns triggered by particular sales interactions, automated cross-sell campaigns with targeted messages to maximize cross-sell and renewal opportunities, sales pipeline management resources and up-to-date sales performance dashboards. As part of the Intygral digital marketing system, brokers also have access to website services.
"Marketing automation is a fundamental need for every P&C and personal lines broker that will defend market share in the next five years," said
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About
About Intygral
Intygral specializes in digital marketing systems for the insurance industry. Since 2006, Intygral has focused on helping agencies service customers more attentively, automate administrative tasks and understand the ROI of marketing efforts. Originally known as Astonish, the company rebranded to Intygral in 2015. Today, hundreds of agencies use the Intygral digital marketing system to sell and service millions of policyholders across the country.
Read the full story at http://www.prweb.com/releases/2015/07/prweb12856517.htm
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