Covered California Announces New Contracts For Marketing And Public Relations
Following a competitive bidding process, Covered California announced on Wednesday that it has awarded new contracts for marketing and public relations services over the next three to five years to help spread the word that health insurance is within reach for those who are uninsured.
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The request for proposal released by Covered California in March emphasized the importance of bringing deep expertise in reaching Latinos, Asians and Pacific Islanders, and African-Americans, as well as millennials and members of the lesbian, gay, bisexual and transgender communities. All competitors who submitted bids joined with subcontractors specializing in marketing and communicating with these communities in culturally and linguistically appropriate ways.
"Weber Shandwick helped us successfully launch Covered California's strong-marketing and advertising efforts and can be proud they were part of helping us make history," Lee said. "They worked hand in hand with us to reach millions of Californians under extremely tight deadlines and helped to launch one of the most successful marketplaces in the country."
Weber Shandwick created ads featuring Californians who accessed care as a result of the health insurance they were able to purchase through Covered California. Through a sustained multilingual, statewide marketing campaign that ran from the fall of 2014 through
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"We could not be more proud of the success we have had bringing the full diversity of
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Ogilvy Public Relations has been the public relations contractor of record for Covered California since 2012. Since then, the company has helped launch the identity of Covered California through brand awareness; media relations support; special projects and events; and long-term, strategic planning.
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