New PreferredOne CEO is David Crosby of MVP Health Care
The local insurer currently has about 234,000 members, and employs 330 people.
PreferredOne made national headlines in 2014 by offering some of the lowest health insurance premiums in the country through new health insurance exchange marketplaces, but the company couldn't sustain the business.
"David is a true leader with a profound vision for the future of health care given the changing health care landscape," said
Fromm is chief financial officer at
Crosby previously has held leadership positions with health plans in
In December, longtime CEO
Twitter: @chrissnowbeck
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