BVK Opts Out of Contract Extension Opportunity with NMHIX
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BVK, an advertising and marketing agency of record for the New Mexico Health Insurance Exchange (NMHIX), said that they will not pursue extension of the current contract between them and the Albuquerque-based health insurance exchange.
In its release, the firm said that this announcement follows the exchange board's unanimous July vote to renew BVK's contract through 2015 and subsequent invitation to participate in an open RFP bid for the same work.After awarding the original work to BVK in August of 2013, the New Mexico Health Insurance Exchange board recently voted unanimously in a
As NMHIX assesses and chooses its new agency partners, BVK said that it remains committed to ensuring a smooth transition of work as the November open enrollment period approaches rapidly.
"We are incredibly proud of the work done and results achieved on behalf of NMHIX," said BVK managing director
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