New Mexico Health Insurance Exchange Marketing Agency Announces Resignation
PR Newswire Association LLC |
After awarding the original work to BVK in August of 2013, the New Mexico Health Insurance Exchange board recently voted unanimously in a
As NMHIX assesses and chooses its new agency partners, BVK remains committed to ensuring a smooth and comprehensive transition of work as the November open enrollment period approaches rapidly.
Challenged with reaching and enrolling one of the largest state uninsured populations in
The collaborative efforts to bring insurance to the uninsured resulted in the enrollment of nearly 200,000 previously uninsured New Mexicans in healthcare coverage through the exchange (34,000) and the expanded
Audience response data also indicated a significant shift in information-seeking and enrollment interest within the target populations as a result of campaign efforts, with over 43,000 calls placed to the call center and more than 319,000 unique website visits and attempts to enroll in the Exchange during the most recent open enrollment period.
"We are incredibly proud of the work done and results achieved on behalf of NMHIX," said BVK managing director
In addition to enrollment and awareness successes, the campaign has received significant recognition in the marketing and communications community. Be Well NM achieved two gold awards and one silver at the 2013 Healthcare Marketing Awards and the social media outreach campaign earned a PRSA Paragon Award of Excellence for developing effective social engagement programs that ranked among the top five nationally.
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