Sony today. Who's next?
Many prospects, especially “boomers,” who could greatly benefit from a guaranteed annuity don’t understand why insurance companies offer retirement solutions. This is understandable, after all they are the “401(k) generation,” and the ignorance of the benefits offered by guaranteed annuities, particularly in the mainstream financial press, is overwhelming. Thus, it is often both beneficial and necessary to introduce these prospects to annuities by first using a very simple and effective conversation, aided by a yellow pad or whiteboard, as follows: