Atticus Firey Named Chief Strategy Officer at Blue River Interactive Group
PR Web |
Firey will lead the strategic expansion of Blue River's new Mura Marketing Platform, a commercially-licensed solution designed to enhance B2B customer engagement and lead nurturing by providing personalized, contextually informed web and mobile experiences. Mura Marketing Platform's built-in segmentation and tracking tools, enhanced by integration with external marketing automation systems, enable businesses to more effectively reach and influence users in a seamless, cross-channel manner.
"We are very excited to have Atticus join our team," said
"Mura Marketing Platform's feature set, built on top of our Mura CMS foundation, provides businesses with the capability to manage robust content strategies, and deliver highly personalized experiences," said
"I'm honored to join Blue River at this stage of such impressive technology developments, said Firey, "and I'm excited to help Blue River realize their outstanding growth potential."
ABOUT BLUE RIVER INTERACTIVE GROUP INC: (http://www.blueriver.com)
Blue River is a
Mura CMS (http://www.getmura.com) is used worldwide by government, Fortune 500's, non-profit and dot-coms, including notable clients such as:
Blue River was founded in 2004, and is headquartered in
Read the full story at http://www.prweb.com/releases/2014/09/prweb12179123.htm
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