AT&T Drive Studio and Ericsson Release Global Study on Connected Car Buyers
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"The research shows that we are just now entering a new era of connected car innovation that will integrate all aspects of a person's life, which is why Ericsson is working with the
Among the findings:
- Half of all drivers surveyed worldwide would switch brands to a comparable brand to get connected car services.
- Seventy-two percent of drivers would delay a car purchase by one year to buy a car with connected car services from their preferred brand.
- Almost two-thirds of drivers surveyed after learning about connected car services consider them an important feature in their next car.
- Sixty-seven percent of U.S. drivers indicated they would probably or definitely buy connectivity or Wi-Fi service if available in their car.
Customers' awareness of connected car services is high with six features scoring 50 percent or higher.
- Roadside Assistance (74%)
- Navigation and Real-time Traffic (72%)
- Remote Start (71%) Streaming Music (70%)
- Usage-based Insurance Tracking (52%)
- Wi-Fi Hotspot (50%)
"The race is on for automakers to compete for customers globally through connected car solutions," said
Ericsson is a key contributor to the
*AT&T products and services are provided or offered by subsidiaries and affiliates of
About Ericsson
Ericsson is the driving force behind the
Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.
Founded in 1876, Ericsson has its headquarters in
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About AT&T
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© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the
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