Consumers are beginning to see the safety benefits associated with telematics as a major proof point when deciding whether or not to adopt a usage-based insurance (UBI) program according to a study released on
According to a release from the Company, in addition to polling consumers, commercial fleet managers were also surveyed on the topic of UBI and reported interest primarily in price cuts. Furthermore, 25 percent of commercial fleet managers reported awareness of UBI programs compared to 38 percent awareness by consumers according to the study.
Additionally, consumers comfort levels with sharing personal UBI driving data are increasing. In fact, the consumer comfort levels with sharing individual UBI driving data (35 percent) are comparable to their level of comfort for sharing online banking data (36 percent), search data (29 percent) and social media personal information (27 percent).
"Our study has found some of the traditional barriers are beginning to subside, such as the difficulty to use and the fear that insurance companies will have too much personal information," said
While insurance rate discounts continue to be the number one driver in usage-based insurance adoption, more consumers are now viewing telematics as a legitimate resource for ensuring car safety for themselves and their families.
Specific findings showing the increasing importance of safety services among consumers include:
-Interest in teen tracking or knowing how your child drives has increased by 12 percent since 2013
-Forty-five percent of those surveyed are more likely to adopt UBI to get information on how others in their household are driving
-Interest in safety features, such as emergency roadside assistance, automatic emergency crash response and stolen vehicle tracking and recovery has increased by 6 percent since 2013
Similar to basic UBI, interest in Mobile UBI is also growing with an increase from 29 percent in 2013 to 34 percent in 2014. Additionally, smartphone penetration among enrolled drivers is expected to be high.
"Smart devices, smartphones and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers," wrote
Price and savings are the number one factor in fleet managers' decision to incorporate UBI into their small commercial fleet. Despite significantly less insurer marketing for UBI in this space, small business awareness of UBI is relatively strong at 25 percent.
The study also explored the effect of value-added services, mainly fleet management capabilities, on a UBI program offering. Contrary to common beliefs, results show that small fleets want UBI, with or without fleet management services. They find the discount and simplicity of UBI appealing.
"Two-thirds of small fleet managers shop for insurance every two years or more," said
Specific findings showcasing how commercial fleet managers are adopting UBI to save money include: