Blue Cross Blue Shield of Michigan ups the ante on children’s health with #MIKidsCan
PR Newswire Association LLC |
The new campaign – called #MIKidsCan – is focused on encouraging kids to adopt healthy habits early in life that are more likely to be carried into adulthood. This is another demonstration of BCBSM's commitment to
The Building Healthy Communities program is a comprehensive, public-private initiative that encourages children to adopt healthy habits through healthy eating and physical activity. Partners involved with BCBSM in the Building Healthy Communities program include:
Michigan Department of Community Health Michigan Fitness Foundation Wayne State University - The University of
Michigan - United Dairy Industry of
Michigan
"The #MIKidsCan campaign integrates major events and partnerships with the power of social media to get
Supporting the #MIKidsCan campaign and joining in the cause of improving children's health are
The Detroit Lions Detroit Lions quarterbackMatthew Stafford The University of Michigan Athletics Department Michigan State University's Athletics Department The - The
Detroit Pistons - The
Detroit Tigers
"Sports and physical play are important parts of growing up healthy," Hetzel said. "The power of our sports partners to create big events to champion healthy kids is an exciting part of #MIKidsCan. We will be rolling out a series of big events – starting this fall – to bring more public attention to the cause and make the campaign fun for people to participate in."
About Childhood Obesity and
The reason for the initiative is simple: Childhood obesity is an epidemic, impacting millions of U.S. children annually, including a third of
Research from the
As part of its nonprofit mission,
For more information on #MIKidsCan and BCBSM's ongoing efforts to help improve children's health, visit AHealthierMichigan.org or follow #MIKidsCan on Twitter.
Blue Cross Blue Shield of
SOURCE Blue Cross Blue Shield of
Wordcount: | 683 |
Advisor News
Annuity News
Health/Employee Benefits News
Life Insurance News