Independence Blue Cross Receives Multiple Awards for Top-Rated Medicare Marketing Campaigns
Targeted News Service |
"We are pleased to be recognized for our effective
Independence's broad multimedia
Achievements through Independence's collaboration with its ad agency, DMW Direct, include:
Independence won a 2014 Benjamin Franklin award (http://www.phillydma.org/bennys) (Benny) from the
Communicator Awards
Independence won three Silver Anvils for two, direct-mail pieces and a video from the 2014 Communicator Awards, (https://www.communicatorawards.com/) an international awards program that recognizes big ideas in marketing and communications. The Communicator Awards is one of the largest awards programs of its kind in the world. The award-winning pieces include:
Head to Toe, (http://www.dmwdirect.com/IBCSpring2014/) a direct-mail piece for BlueExtra. This piece also received special recognition from the Generations Award, an international competition for excellence in senior marketing.
Warm & Fuzzy, (http://www.dmwdirect.com/IBCSpring2014/) a direct-mail package targeted to Independence members that included an offer for information on health care reform and
The Broker Exchange, (http://www.dmwdirect.com/IBCSpring2014/) an educational/motivational video prepared for brokers who sell in the
AVA Digital Awards
Independence won a Platinum Award for its Best Performing Blue video (http://www.dmwdirect.com/IBCSpring2014/) in the AVA Digital Awards. (http://avaawards.com/) The award is administered and judged by the
The video features Independence associates who describe Independence's longstanding commitment to
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