LOMA Introduces Newest Interactive Course in ALMI Designation
Targeted News Service |
LOMA today announced the recent launch of its latest highly-interactive online educational course, Marketing in Financial Services (LOMA 321), the third course in the Associate,
The course examines customer behavior, market segmentation and target marketing, product development, promotional strategies, and distribution strategies in the financial services industry.
"Marketing in Financial Services offers an engaging new way for industry professionals to gain critical knowledge of the marketing process and to better understand the role of marketing in company profitability," said
Marketing in Financial Services also offers industry professionals insight into how financial services companies create and sustain profitable, long-term customer relationships by identifying customer needs, developing products and services to satisfy customer needs, and maintaining relationships with customers over time.
Like other LOMA courses that have been created in the highly-interactive online format, Marketing in Financial Services blends extensive use of multi-media with learning activities and enables learners to understand and apply important insurance concepts and principles in their own jobs. Videos featuring industry experts provide "real world" commentary and examples of marketing in action within the industry. The course, which takes approximately 8-10 hours to complete, includes examinations at the end of each module.
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