Invoca’s Call Marketing Automation Powers $2.5 Billion in Sales
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"Most marketers assume that it's easier to interact with their customers digitally, so they're investing in creating great mobile experiences for search, email, social, apps and the web," said
The foundations of advertising and search are rapidly changing with mobile, driving innovation and growth in the inbound call market. BIA/
- Mobile advertising (including search, display and apps) now drives the majority of inbound calls to Invoca customers, increasing by 173 percent from 2012 to 2013.
- Mobile search, in particular, accounts for a fast-growing segment of inbound calls to Invoca customers, making up 65 percent of all mobile ad-driven calls last year.
- In 2013, the average call to Invoca customers from mobile search lasted 227 seconds, up from 90 seconds in 2009, which means call quality is increasing.
"Inbound calls produce some of the most valuable, high-intent business leads, but until recently it was incredibly difficult to connect online marketing campaigns to conversions from calls," said
Invoca has expanded adoption among digital marketing technology companies, integrating with Salesforce.com, Kenshoo, Acquisio, Turn and others. Invoca has also seen particularly strong results among companies in verticals like travel, insurance and financial services, which rely on inbound calls to convert customers making "considered purchases." In the travel segment, for instance, the average conversion rate for an inbound call to Invoca customers increased 22 percent from 2009 to 2013.
Underground Elephant, a marketing agency that serves Fortune 1000 clients, uses Invoca to drive more business from mobile. "Before Invoca, we primarily helped our clients to generate more leads online," said
Invoca's accelerated growth follows the expansion of its executive team earlier this year with the hiring of enterprise SaaS leaders from Eloqua,
About Invoca
Invoca is the industry-leader in inbound call marketing automation. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics, and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions marketers already use. Invoca helps businesses to get better-qualified, higher-converting customers and optimize spend across online, offline, and mobile marketing channels.
Proven revenue-generating partnerships with leading Fortune 1000 and Inc 500 brands make Invoca the industry-leading solution for enterprise inbound call marketing. Invoca was founded in 2008 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. Invoca is backed by leading venture capital firms
SOURCE Invoca
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