Learfield Sports, CHS Agree To Football-Centric, Collegiate Partnership With 24 Universities
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The platform centers on college football season and will be driven primarily through digital and social media assets.
"College sports are part of the fabric of rural communities. This partnership provides CHS with a meaningful way to reach the farmers, ranchers and cooperatives who own us and allows us to share agriculture's story to a broad audience," said
The comprehensive digital components of the CHS partnership are designed with the target audience in mind. CHS will sponsor a "Farm Family of the Year" photo contest powered by
"We're excited to help CHS build brand awareness in both existing and new markets by tapping into the incredibly loyal and passionate collegiate fan base," said
In addition to the prominent digital and social media offerings for CHS,
In its four decades,
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