Blue Cross Blue Shield of Michigan and LifeSecure partner to provide comprehensive health options to Michigan consumers
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The products are long term care insurance, which helps individuals with costs of daily living; hospital recovery insurance designed to assist policyholders in recovery stages following a hospital stay; and personal accident insurance designed to help policyholders pay for unexpected needs resulting from an accidental injury.
"This collaboration further demonstrates LifeSecure's commitment to delivering innovative and sustainable solutions to meet the long-term health and financial needs of our customers," said
The suite of jointly marketed products in the individual market complement BCBSM health plans, while helping
- Personal Accident: protects individuals and families from high out of pocket costs by covering expenses resulting from an accidental injury. Can pay for a variety of medical expenses, including x-rays, medication, ambulance services, or for common life expenses bills, mortgage or child care.
- Hospital Recovery: provides a benefit upon discharge from a hospital stay in order to help pay for services that assist in recovery. Can be used for rehabilitative services, transportation, home care, housekeeping help, child care, to pay daily bills or replace lost wages while away from work.
Long Term Care : covers the expense of daily living care that a medical plan typically doesn't cover, such as assistance with bathing, eating, dressing, and transportation. Covers care in the home, an assisted living facility and in a variety of other settings.
"Knowing the increasing costs of care, these product options really give
Unexpected health care costs are the primary cause of Americans filing for bankruptcy. Additionally, the Affordable Care Act may further spur demand for supplemental coverage.
Over the next nine to 12 months, the companies plan to continue their partnership to bring additional products to market. The products will be offered through BCBSM's health plan advisors, through agents appointed by both LifeSecure and BCBSM, with more information available online at bcbsm.com.
Blue Cross Blue Shield of
SOURCE Blue Cross Blue Shield of
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