When insurance firms launched social media initiatives, the results were rewarding.
June 29--It's pretty clear why the town of Roslyn has lasted 100 years. Residents of the town don't give up.
When Spencer Huggett woke up Monday morning, he was disappointed that Sawyer Brown wasn't able to perform at the town's big centennial concert June 21. So he and other members of the centennial board got to work, writing a letter to the band's booking agency asking if Sawyer Brown could return.
Four days later, the effort had paid off. Sawyer Brown will perform in Roslyn on Aug. 9, enabling the town to finish its centennial celebration seven weeks later than scheduled.
Admission will be $10 for everybody.
"We're looking to finish what we started and give everybody a good show," said Kelly Hanson, one of centennial co-chairmen.
When Sawyer Brown left town, Roslyn residents had no expectations that the band would come back, Hanson said.
It wasn't until Monday, when Huggett suggested it, that the idea of a makeup concert was pursued. A letter asking the group to return was sent to Sawyer Brown's booking agency, APA Talent and Literary Agency of Nashville.
The request was passed on to the band's manager, who called Roslyn, and then the group's leader, Mark Miller.
"We went to work and talked to them and they were so good to work with us," Hanson said. "They agreed to play for us at a discounted price."
Over its career, Sawyer Brown has canceled few shows, Hanson said.
"They were just as disappointed as we were," he said. "They don't like canceling shows. They like to perform."
Sawyer Brown also doesn't want to get a reputation as a band that cancels, Hanson said.
Instead of performing June 21, Sawyer Brown did a meet and greet with centennial attendees. The Andy Gibson Band played from 10 p.m. to 1:30 a.m., Hanson said.
Centennial organizers had insurance for the concert. For the policy to pay off, a specified amount of rain had to fall within a certain period of time. The required amount of rain did not fall, so no insurance money will be received.
The Roslyn centennial is in good financial shape, though, Hanson said.
"We have a lot of great sponsorships. Financially, we're going to be all right," he said.
The Aug. 9 concert will begin at 9 p.m. Greg Hanson and the Backroads will open the show.
And the people of Roslyn are happy.
"This concert is a way of making things right with everybody," Hanson said.
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